Why is Reputation Important?
Reputation is commonly an opinionated concept that is directed towards persons, groups of people or an organization. Reputation may highly include a certain specific criteria that most commonly constitute the conduction of social evaluation. Deemed to be one of the most important factors in some fields such as education, business and societal functions, reputation is one irrefutable, effective and most reliable mechanism of controlling the society. As this can greatly affect how one perceives oneself, reputation becomes one of the vital bases for personality development and character building. It has the power to grow a small seed into a beautiful fruit-bearing tree that is well-nourished, with its roots extending further into the ground to get an excellent grasp. From everyday existing relationships of different people from different parts of the world, reputation is indeed an instrument that influences and controls the society to establish and maintain social order.
With the world’s everyday demands, it is important that the definition of reputation is well understood and firmly upheld. In business institutions, reputation is important because it is capable of attracting customers, increasing quality perceptions, attracting more recruits of higher levels, maintaining positive criticisms, values and beliefs. In addition to that, it reduces ethical and moral issues that may exist in companies and institutions. In the general concept of reputation, this element is important because it builds dignity and respect as well as confidence and strength. In the light of reputation, the concepts of trust, fidelity and a great deal of admiration serves as building blocks and as the number of ladder increases, the concept of reputation are gradually built.
Even until today, reputation is important in all aspects and fields. Its power to influence and change people, groups and organizations is one tool that leads to success.