Study Shows Surprising Connection Between Your Liquor Cabinet and the Ballot Box

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john_key_placing_vote_in_ballot_boxWe always knew a person’s liquor of choice says a lot about their tastes. Now we know it has bearing on a person’s political tastes as well.

A new and surprisingly exhaustive study published by the Washington Post has revealed a person’s alcoholic drink of choice has direct correlation to one’s political habits. The data, gathered by consumer group GFK MRI and parsed by National Media Research Planning and Placement consulting, shows Democrats prefer clear liquors and Republicans choose dark liquors.

Seagram’s Gin, Grey Goose vodka and Patrón tequilla are shown to be most popular among those who identify as Democratic. On the other end of the spectrum, GOP aficionados prefer drinking Wild Turkey, Jim Beam and Jack Daniels—all whiskeys.

The study also showed political favoritism among wines. Those who prefer Franzia and Robert Mondavi wines tend to vote Republican. Democrats, on the other hand, tend to choose Francis Coppola and Ravenswood wines.

In addition to political affiliation, the study also showed a strong correlation between a person’s preferred liquor and the likelihood they will vote come election day. Perhaps due to intersection with youth culture, those who pound Jaegermeister and Don Julio often skip out on their civic duty. At the opposite end of the spectrum, dedicated voters on both sides of the aisle favor Kendall-Jackson and Columbia Crest wines.

The study showed rums—which themselves border the line between dark and clear—are imbibed universally by Republicans and Democrats alike. In a time where political gridlock is the norm, perhaps this study shows a way to compromise: simply serve Bacardi and Captain Morgan in the US Capitol.


Author: Keith G

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