Why is Elf makeup so cheap?

Why is Elf makeup so cheap?

ELF make-up is one of the many brands of cosmetics being sold widely in the market today. ELF is a simple abbreviation for Eyes,Lips and Face. Produced and distributed by JA Cosmetics Corporation, E.L.F is one brand that aims to make women look and feel good inside out. As a company highly concerned with beauty, it lives with the philosophy that true beauty is emanated from one’s feeling and being the best. Beauty resides from within, that which reflects an inner confidence that is translated to the outer world in the classic term of attractiveness. Living up with this philosophy, beauty and wellness help in making one beautiful person look and feel always at her best.
For most make-ups and cosmetics, many women have deemed to be always expensive and require one to shell out a great load of cash. With ELF make up, however, a pocket full of cash is not a requirement because ELF produces make ups at a very low and affordable price. Comparing the price of ELF to other noticeable brands such as Maybelline, Lancome, Chanel among many others, markets have reported that ELF indeed offers low cost make ups that are of equal quality with its contemporary brands. The reason why ELF make up is cheap is because its concept is so basic. With the belief that women are naturally beautiful, there is no need to complicate one’s face. The only thing that is needed to improve and accentuate the individual and not to hide away one’s natural, true beauty.
That is why, with the valued price, interactive innovations and revolutionary impact, ELF has proven to be an effective confidence booster. With a number of women to attest, ELF is indeed one brand that knows the definition of beauty.