Why should Businesses use Twitter?
Twitter helps in connecting with customers in your business. It has become common that these days twitter is used by many people all over the world. People inevitably log on to twitter as soon as they wake up in the morning. Many people make it a point that they should log on to twitter every day at least once. This will allow the business owner to contact his customers easily and know their feedback on his products. You can always attempt to display your brand and publicize it in twitter if it is a big business. If your business is a small one and not like Dell and Nike, it is better to create a personal account. The people will be interested to discuss and talk with representatives of those companies which are recognized very much. So, people handling small businesses would get better response from the customers, if the customers are contacted with personal accounts rather than business accounts. Using logo for unpopular brands in the tweets will not work out.
Listening to your customers through twitter everyday by being in contact with them will enable you to improve your business well. The feedback from customers will give you an idea with regard to your products and services. Twitter will help you to market the products and services in your business to more number of people and it can be done free of cost. The latest news updates about your company or business can be given as a message to several people on twitter. You can also create tweets in such a way that you can give an additional boost to your business. You can create certain coupon codes and promote your business.
The promotional tweets will help the business to develop further by performing marketing. The messages can be spread like a virus through tweets and so it will be easier for your business to be improved. It is possible for you to know what the customers are talking about you and your products by doing secret investigation. This can be done through twitter search. The sales of your company can be increased through twitter. The brand that you have promoted through twitter can be maintained for long time with the loyalty of the customers.