Why is Aeropostale so popular?

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Why is Aeropostale so popular?

Aeropostale is the brand name of an American clothing company. It is one of the textile companies in America that has occupied the top most position in this business. This company is so popular and successful in selling clothes for casual wear. This branded company has around 900 cloth stores in America as well as in Canada, Puerto Rico, UAE, and in Dominican Republic. Aeropostale textile goods consist of items in latest fashion available in all popular malls and big shopping areas.

Fashionable apparel in the textile market can be obtained mostly by Aeropostale brand. Ã’šÃ‚ Ãƒ’šÃ‚ Ãƒ’šÃ‚  The clothing types like shirts, jeans, lingerie, jackets for casual wear, sweaters, swim suits and other accessories are popularly available in Aeropostale brand. Aeropostale provides all of the above apparel in a highly fashionable form. Aeropostale brand majorly concentrates on providing clothing for teenagers and young adults either male or female. The clothes sold by this company will be available at an average price ranging from $40 to $50. As the sales for Aeropostale have increased, it has introduced kids clothing as well as outfitting attire.

Very generous sales are made in their website called Aeropostale.com. This website offers discount to all the clothes sold by them. The company keeps up with the times and offers 30 percent discount on some of the favorite items of the customer. No other retail shops will offer discount in such a format. The goods offered for sale in their website are cheaper and are of good quality. Though it is a small firm, Aeropostale could generate the net sales of $2.23 billion in the year 2009. This achievement was almost nearer to its competitors American eagle and Abercrombie & Fitch which were comparatively bigger companies.

Aeropostale is a business site which sells value-based products at low price. The same products were offered by the other companies at higher price comparatively. The secret behind their success in the business was probably due to the sales made at low prices. It is commonly understood that selling more goods at lower price is better than selling few items at higher price, in order to taste the heavy profits.

Author: Hari M

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